for immediate release  


Tom of Finland
New book on the legend – Los Angeles launch
September 29 - 30, 2012

F. Valentine Hooven, III
Tom of Finland –
Life and Work of a Gay Hero

256 pages, full color
Hardcover with dust jacket
8 ½ x 11 ¼ “
Published by
Bruno Gmünder Verlag GmbH
ISBN 978-3-86787-166-2

Tom of Finland – Life and Work of a Gay Hero traces Tom’s life and work from his childhood and student days in Finland, through his successful career in advertising and his rise to cult status in the international Gay community and beyond. Lushly illustrated with his drawings and seldom-seen photographs, this volume brings to life Tom of Finland – the man, the artist, the icon.

With this book the author set out to present all the elements of Tom and his work; emphasizing how he was not just an artist with the uncanny ability to turn a Gay man on, but to subtly and consistently show him how to be a proud, happy and sexy man.

“Although he never attended a march or waved a banner at a demonstration, in the second half of the 20th century no one did more for the furthering of Gay pride than Tom did,” said F. Valentine Hooven, III. “Many may have forgotten, or never knew, the shameful and silly stereotypes of Gay people that were once damn near universally believed and which Tom deliberately and strenuously combated with each stroke of his testosterone-dipped pen.”

The American launch of this new anthology will take place at Tom of Finland Foundation’s West Hollywood – Los Angeles Erotic Art Fair Weekend. Thanks to the gracious cooperation of the City of West Hollywood, the Fair will again be held in historic Plummer Park’s Fiesta Hall, a location that is central in the LA basin. Hooven will be there both days to discuss and autograph the book.

When Tom of Finland Foundation (ToFF) decided back in 1990 that it would sponsor a fair for erotic art, as far as they knew it would be the first and only one ever to be held. The response was immediate and strong and has continued right up to this day. Consequently, on the weekend of 28th, 29th, and 30th of September, 2012, ToFF will present the 17th edition of the largest and oldest erotic art fair in the country, where approximately 50 booths will display the work of erotic artists of every stripe and persuasion.

Many favorites will be returning to the Fair and some new artists will be showcasing for the first time. In addition to the book signing and art for sale, a series of talks and panels on subjects relating to erotic art, censorship, etc. will be offered for patrons. The Fair also features live models posing for artists and photographers, offering a rare chance for individuals to watch the actual creation of erotic art works.

Durk Dehner, president and cofounder of ToFF, points out, “This is the coming together of artists from around the world to share with each other and to present their latest creations of art to the public. It is one of the most positive, life-affirming experiences in which one can partake, from both the artist’s and public’s point of view”.

The Foundation looks forward to the usual large crowd of enthusiastic art lovers: This year’s Fair promises hours of fascination to any and every erotic art aficionado.

Friday night (8:00 – 11:00 PM) Artists Reception at Foundation HQ — TOM House in Echo Park — for artists, collectors and all who enjoy art – $10 donation. Cocktails and hors d’oeuvres.

Saturday (1:00 – 7:00 PM) and Sunday (12:00 – 6:00 PM) Panel discussions and life drawing demos — with artists and models. $10 donation, good for both days. Beer and wine at the Eros Café.

50 artists from around the globe. Painting, drawing, sculpture, photography, mixed media and digital work.

Plummer Park – Fiesta Hall
7377 Santa Monica Boulevard, West Hollywood, California 90046

TOM House
1421 Laveta Terrace, Los Angeles, California 90026

Discover more about the Fair HERE.

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For further information contact
S. R. Sharp
Phone: 213.250.1685
Press quality images available on request.

Previous Press Releases are available here

September 6, 2012

T O M   O F  F I N L A N D   F O U N D A T I O N

Over A Quarter Century of Dedication
to Protecting, Preserving and Promoting Erotic Art


1421 laveta terrace
p.o. box 26658
los angeles, ca 90026
phone 213.250.1685
fax 213.481.2092

press pages: click here

gallery representation for
tom of finland artwork is:
feature inc.,
131 allen street, new york, ny 10002

if you would like to adjust the types of materials you receive from the foundation, please click here.